BELAY vs. Boldly vs. Berry Virtual: Which Virtual Assistant Service Is Right for Your Business?

As businesses look to scale without inflating overhead costs, virtual assistant (VA) services have become a popular solution. The virtual assistant industry has seen rapid growth, with an increasing number of virtual assistant companies offering a wide range of support options for businesses of all sizes.

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Delegating administrative, marketing, or operations support to a trained VA allows leaders to focus on growth instead of getting lost in busywork. Virtual assistant services are especially valuable for small business owners and busy entrepreneurs, helping them manage daily tasks and reclaim time for strategic priorities.

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But with so many providers on the market, which service is the best fit? Hiring a virtual assistant from one of the best virtual assistant services can help streamline your business operations and boost efficiency. In this comparison, we’ll evaluate BELAY, Boldly, and Berry Virtual, three well-known VA companies, and help you decide which is right for your business.

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BELAY: A Faith-Based U.S.-Based Service

Overview:BELAY is one of the most recognized VA companies in the U.S., founded in 2010. They focus on pairing clients with U.S.-based assistants who specialize in executive support, bookkeeping, and social media management. BELAY offers us based virtual assistants and assistants based in the U.S. for clients seeking high-quality, local support.

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Strengths:

• All assistants are U.S.-based.
• Provides college educated virtual assistants for professional, knowledgeable support.
• Offers dedicated virtual assistant and dedicated assistant options for long-term, reliable service.
• Executive assistant and executive assistants services available, including remote executive assistant support for business leaders.
• Backup assistants are available to ensure business continuity and uninterrupted service.
• Strong reputation and long track record.
• Known for bookkeeping and executive-level admin support.
• Faith-based company culture may appeal to certain clients.

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Limitations:

• Higher price point compared to many competitors.
• More rigid packages; less flexibility for part-time or specialized needs.
• Limited global perspective due to U.S.-only talent pool.

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Best For:Executives or small businesses seeking a U.S.-based assistant for traditional admin and bookkeeping tasks, including full time virtual assistants for executives and business leaders.

Reference: BELAY pricing and services overview, 2024 (BELAY official site)

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Boldly: Premium Subscription-Based Talent

Overview:Boldly (formerly Worldwide101) positions itself as a premium staffing provider. Instead of matching clients with general VAs, Boldly offers subscription access to experienced professionals in areas like marketing, project management, and executive support. Their team supports specialized tasks, general administrative support, and digital marketing, providing clients with a comprehensive range of services.

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Strengths:

• Highly vetted, career-level assistants (average 10–15 years’ experience).
• Flexible subscription plans (20–160 hours/month).
• Strong focus on long-term placements.
• Wide range of specialties, including marketing and HR.
• Dedicated account manager for personalized service.
• Focus on professional development for assistants, including training and career advancement.
• Availability of full time assistants and full time assistant options for clients needing consistent support.
• Assistants with strong communication skills and efficient time management.
• Reliable assistance, including support for data entry, marketing support, and sales support.

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Limitations:

• Premium pricing — typically $2,200+/month for 40 hours.
• Availability limited to U.S. and European time zones.
• May be overkill for smaller businesses needing basic admin support.

Best For:Established companies seeking senior-level professionals who can operate more like part-time employees than task-based assistants.

Reference: Boldly pricing and subscription model, 2024 (Boldly official site)

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Berry Virtual: Scalable and Industry-Specific Support

Overview:Berry Virtual is a modern VA provider offering specialized support across multiple industries — including healthcare (via MedVirtual), legal, real estate, and general business operations. Unlike many competitors, Berry Virtual focuses on pairing assistants with industry knowledge so onboarding is faster and support is more impactful. Berry Virtual also delivers industry specific services and personal assistant services, ensuring tailored solutions for unique professional needs.

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Strengths:

• Industry-focused divisions (healthcare, legal, real estate).
• Competitive pricing with flexible plans (part-time to full-time).
• Global talent pool with U.S.-based account management.
• Scalable — from solo entrepreneurs to enterprise teams.
• Emphasis on measurable ROI and efficiency tracking.
• Enables clients to access remote support and administrative support tailored to their time zone and industry.
• Supports recurring tasks, maintenance services (especially for real estate such as rent collection and tenant screening), and general administrative support including calendar management, email handling, and data entry.

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Limitations:

• Less brand recognition compared to BELAY or Boldly.
• Best fit for businesses seeking industry-aligned support (may not appeal to general-purpose users).

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Best For:Business owners, business coaches, and practices that want specialized support — e.g., HIPAA-trained assistants for medical practices, paralegal-trained assistants for law firms, licensed professionals for real estate operations, or those seeking personal assistants to streamline daily workflows.

Reference: Berry Virtual service overview, 2024 (Berry Virtual official site)

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Side-by-Side Comparison of Virtual Assistant Services

BELAY, Boldly, and Berry Virtual are considered top virtual assistant companies and are frequently listed among the top virtual assistant services for their reputation, quality, and specialized offerings.

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Compared to other virtual assistant companies, these top virtual assistant companies stand out for their rigorous vetting, industry focus, and comprehensive virtual assistance solutions. Unlike most virtual assistant services and other virtual assistant companies listed in industry rankings, BELAY, Boldly, and Berry Virtual offer unique approaches to hiring top virtual assistants and delivering reliable, scalable support.

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Which Virtual Assistant Service Is Right for You?

• Choose BELAY if you want a U.S.-based assistant with a strong focus on bookkeeping and administrative tasks, and you’re comfortable paying a premium.
• Choose Boldly if you need senior-level professionals on a subscription model, and your business can justify the higher investment.
• Choose Berry Virtual if you’re looking for flexible, scalable, and industry-specific support, especially if you operate in healthcare, law, or real estate, where specialized knowledge makes a measurable difference.

Ready to find the right VA for your business? Contact Berry Virtual today to explore customized solutions and discover how much time and money you can save with the right support.

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