As entrepreneurs and business owners, we constantly seek ways to propel our ventures forward, expand our customer base, and increase revenue… and one powerful strategy to do so is outsourcing sales services!
Today, we’re exploring the concept of outsourcing sales services, its relevance to scaling, and whether it truly is the best way to take your business to the next level. 🚀
Scaling, in the context of business growth, refers to the deliberate and strategic expansion of operations to handle a larger workload and serve a growing customer base.
Sure, it sounds fancy… so what does this mean in action?
Does this mean:
You’ll notice that scaling requires careful planning and execution— one vital aspect being an effective sales strategy for your internal team. Without one, businesses may struggle to acquire new customers, maximize revenue potential, and effectively penetrate new markets.
But with one, you’ll know not only that you want to scale, but why you want to scale and how to do it! (We’ll touch a little more about how outsourcing sales specifically can play a crucial role in supporting your scaling aspirations, later).
Related: Sales Hiring 101: Why Culture Fit Should Be Your Top Priority
Traditionally, businesses have relied on an in-house sales model, where they build and manage their own sales team.
This approach certainly has its merits, but it also comes with inherent limitations when it comes to scaling, like needing to hire, train, and manage a large sales force capable of meeting increased demand.
This process can be time-consuming, and resource-intensive, and divert your attention and resources away from core business activities.
Building an in-house sales team can get tricky too, requiring finding the right talent, investing in training and development, and providing ongoing support, straining your financial resources and hindering your ability to quickly adapt to changing market dynamics.
Plus, the cost of maintaining a full-fledged sales team, including salaries, benefits, and infrastructure, can be huge, particularly for small and medium-sized businesses who could on every penny to grow!
So— what’s the solution, when we know how important achieving sales goals are but also knowing the inherent cost of paying for sales representatives to make it happen?
It’s called outsourced sales, and it’s kind of our favorite thing. 😊
Outsourcing sales services is a lot like outsourcing any other task like customer service or marketing. Outsourcing sales involve hiring an outsourced sales rep directly or partnering with a specialized team or agency to handle the many sales functions and roles in your business.
From appointment setting to outreach to LinkedIn marketing to everything in between, outsourced sales professionals help drive revenue growth, and don’t cost an arm and a leg, either!
By entrusting sales activities to a specialized team, you can streamline operations and optimize your resources. In fact, by entrusting any outsourced VA or salesperson with a task you’re providing them, you’re automatically cutting down the time you have for worrying about and tackling that same task. 🤷♀️
Sales reps, particularly from sales outsourcing companies like Berry Virtual, specialize in sales tasks based on the need. Our particular pool of sales reps can specialize as appointment setters, sales assistants, or full-on sales executives, tackling tasks from CRM management to sales prospecting to lead generation to support any part of the sales funnel you may need so you can close deals more quickly and effectively.
Now that’s scaling.
One of the most compelling advantages of outsourcing sales services is cost-effectiveness.
When you outsource, you eliminate the need for recruitment, training, and infrastructure expenses associated with building an in-house sales team. Instead, you enter into a partnership with an external sales provider that assumes these responsibilities, but not actually trading in sales training, either!
See, our sales operations specifically support each sales rep to consistently do better each and every day they’re working with you. Just as a full-time hire might get company training opportunities, our outsourced reps get weekly training through guest speakers, workshops, live training, and self-paced courses, along with dedicated performance coaches to help them answer questions so you don’t have to.
In turn, you can leverage our existing training infrastructure and sales expertise, while also reducing your overall costs, redirecting the saved resources towards other critical aspects of your business, like research and development or marketing efforts!
Related: Finding the Perfect Fit: The Guide to Hiring Effective Sales Reps
Flexibility is a crucial factor when it comes to scaling your business, and outsourced sales services excel in this regard.
While we’re looking for sales specialists who can focus on specific aspects of our business, sometimes, we just need them to tackle something else, too. That’s why our sales reps can also handle social media marketing, market research, and other efforts that startups and small businesses usually need on any given day.
Outsourced sales reps are adept at adjusting their efforts to match lots of different demands— even if they’re a little bit far from sales solutions!
Because of this, you can efficiently manage the ebbs and flows of your business without incurring unnecessary costs or straining your internal resources.
As you contemplate the idea of outsourcing sales services to support your business’s scaling efforts, take these considerations into account so you can ensure a successful partnership and maximize the benefits of outsourced sales.
Choosing a reputable and experienced sales outsourcing provider is paramount to the success of your scaling endeavors. Look for a partner who has a proven track record in delivering results and understands your industry. You’ll also want to consider factors like:
Regular updates and progress reports can provide valuable insights into the sales process, allowing you to stay informed and make informed decisions, which is why it’s so important for an outsourced sales team to keep you in the loop and stay aligned with your goals!
You’ll also want to make sure your sales partner cares about what they’re selling and has an overall excitement about your product! With the Berry Virtual matching process, we take lots of considerations into account, including how a sales rep will function in your business, and won’t match you unless they’re 110% sure you’re a fit.
If you’re ready to explore a sales outsourcing service, our Berry Virtual team is excited to meet you! Schedule a demo with us today and explore the magic of outsourced sales reps.
